Tips for Achieving Trade Show Success 1

Regardless of whether you are new to the trade show experience or are a veteran exhibitor who hasn’t seen much success in the past, you may be wondering how you can make your next exhibition one for the books. While there may not be some kind of secret book that divulges all of the hidden secrets for trade show success, there are quite a few tips that can help guide you in the right direction.

Here are some success trade show tips:

Just like anything else, research is a key factor in the planning process of a trade show. Evaluate the location of the exhibition, the floor plan of the space, where exactly your booth will be located as well as the amount of expected attendees. Being aware of things like this will allow for you to plan out your company’s strategy.

Determining the aforementioned trade show details will enable you and your company to choose the best exhibit displays for your goals and audience. Additionally, things such as your location and the size of your booth will greatly impact which display options are available to you. For example, if your booth is small but you happen to score a prime location that is known to receive a lot of traffic, you probably want to leave the banner stands behind and opt for portable, interactive displays, such as iPad stands to get those people to stop.

Ensure that all employees who attend the trade show are well-versed in the company’s mission, philosophy and are trained to represent your brand well. They should be dressed for the part, know how to sell the products and/or services, and be comfortable making use of your booth and its displays. A “dress rehearsal” before the big trade show day wouldn’t hurt!

Everywhere you look, you will come across business owners with different sets of goals, i.e. building relationships, increasing brand recognition, promoting new products and services, etc. However, you will also find that they all seem to have one thing in common: they are utilizing the help of visual tradeshow displays to help themselves reach those goals. For a full list of the displays we carry to enhance your exhibit, visit our website.


(Source: Trade Show Advisor)


(Posted by: Guillermo Ciudad Real of Exhibition Display)

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One thought on “Tips for Achieving Trade Show Success

  • Lauren Woodley

    Thanks for all of the tips on how to be successful at trade shows. Specifically, you talk about how it’s important to choose the best exhibit displays for your goals and audience, and I completely agree. Regardless of location, the best way to bring in curious people to your booth is to have signs and displays that are intriguing and pique interest. So, thoroughly examining all of these elements (booth size, location, etc., as you suggest) will help you to have the most success with your marketing and during the trade show. Thank you again for sharing!

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